A by-no-means-comprehensive guide to writing for the advertising industry.

Everything Is In Play

Less Is More (Sh*t Is Tight, Yo!)

Read The Brief Again And Again And Again

Garbage In, Garbage Out

Do Your Homework

Be Conventional

Be Unconventional

Think Visually

Share Early And Often

Read It Out Loud

Ideas Are Fickle

Give Yourself Deadlines

Ask For Help (Sooner Than Later)

Allow Yourself To Suck

On Receiving Creative Direction …

Business Never Personal

Have Some Fun